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About 6:30am matcha

At 6:30am, we believe that great matcha starts with thoughtful choices, from the origin of the tea leaves to the way they are cultivated, harvested and processed.

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At the moment, we exclusively source 100% organic, first-harvest (ichibancha) matcha from Aichi Prefecture, Japan, a region known for its tea-growing heritage and craftsmanship.

Our matcha is shade-grown and traditionally stone-milled, and contains no additives, no artificial colours, preservatives, or other ingredients.

Just pure matcha.

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Our commitment goes beyond selecting quality tea. We value transparency, consistency and respect for the traditional methods behind every harvest.

From sourcing to the final product, our goal is to deliver quality you can trust, cup after cup.

Nothing more. Nothing less.

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Behind 6:30am matcha

6:30am is an independent matcha brand born from a shared love for good matcha and the simple rituals that come with it.

What started as a personal passion grew into a desire to share something we genuinely enjoy, bringing together the things that inspire us: quality, creativity, design and meaningful connections.

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Guided by the knowledge and craftsmanship of Japanese tea producers, we take pride in offering a carefully curated selection rather than an endless variety.

Matcha takes time, precision and dedication to produce. We believe this deserves to be reflected in every choice we make, which is why we intentionally keep our selection focused and our quantities limited.

For us, it's not about offering more, but about staying true to what matters: quality, consistency and integrity.

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Through our products, collaborations and experiences, we hope to share our love and passion for matcha with good people along the way.

Events

From wellness to fashion and beyond, we bring 6:30am to life through events, collaborations and shared experiences.

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